Looking at, reading about, thinking about or even tasting good food and drink can overload our senses. A morsel or drop does not need to pass our lips to unleash a flurry of different sensations. Just leafing through a colourful book showcasing a range of food can awaken your taste buds and yet when you have the instructions about how to produce that delicious dish in your hands you can be taken to a totally different level of expectation and wanting.
If Samuel Johnson, he of “When a man is tired of London, he is tired of life” fame was alive today, perhaps he would instead say “If you are tired of cookery books you are tired of food.”
YUM celebrates the worldwide diversity of food and drink, as presented through the humble book. Whether you call it a cookery book, cook book, recipe book or something else (in the language of your choice) YUM will provide you with news and reviews of the latest books on the marketplace. Today you don’t need to be restricted to what your local bookstore can acquire as now that particularly special book about Australian grilling techniques and recipes can be yours at the metaphorical touch of a button.
Independent of any publisher or commercial concerns, you can receive a personal and honest overview of a wide range of cookery and food books. YUM will also delve back through time to look at some particularly interesting books (that may still be available). So YUM enables you to make a shortlist of interesting items to explore further. And if you disagree with our opinions you are welcome to present a counter view! Cookery books can be highly personal items, capable of forming opinions made of stone. So even if you disagree with our review, you have at least learned about a new book of possible interest, possibly a new chef, author, technique, foodstuff or piece of equipment. And then the dream process can continue ad infinitum.
Reviews from YUM can also be syndicated to other media by commercial partners and, of course, reviews appear on various online retail sites and communities such as Amazon.co.uk, Twitter, Facebook and Goodreads.
YUM is headed by Darren Ingram, a long-time veteran journalist, eater of (too much?) food and business developer, who has in recent years made a change of direction following a business sale. Yet one, inevitably, always goes full circle and turn back to one’s roots, back to the things one knows and loves.
Welcome to the world of YUM – may our stomachs and minds be mutually satisfied!
* Source: Oxford English Dictionary.